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Most companies try to optimize every step in their value chain.
Smart companies find the ONE transition where data creates unfair advantage.
 • 
Sven Balnojan PhD
Your "data strategy" probably isn't a strategy.
It's an expensive reporting system.
 • 
Sven Balnojan PhD
Spotify doesn't just measure music analytics.
They dominate the transition from "song ends" to "next song plays."
 • 
Sven Balnojan PhD
Top management might care after all
I lived through the exact moment when top management finally understood we were becoming a data business.
 • 
Sven Balnojan PhD
Netflix didn’t beat blockbuster with more data—they beat them with better questions
In 1999, both companies had nearly identical business models: rent movies to people.
 • 
Sven Balnojan PhD
Got dashboards? Cool. now what?
Got dashboards?
 • 
Sven Balnojan PhD

April 2025

Most PhDs are irrelevant
, sadly is a quote I can understand well.
 • 
Sven Balnojan PhD
Less to choose from
We think prioritization is about better judgment. Often, it’s just about fewer options.
 • 
Sven Balnojan PhD
Everything only happens once
I like the definition of an event that physicists use.
 • 
Sven Balnojan PhD
There’s no quick fix
Only that that’s not really true, is it?
 • 
Sven Balnojan PhD
The beauty of hedging
I love the idea of hedging.
 • 
Sven Balnojan PhD
Integrating ai: sharpening the axe
New tools demand new skills. And skills demand good tools.
 • 
Sven Balnojan PhD
© 2025 Sven Balnojan PhD
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