Less to choose from

We think prioritization is about better judgment. Often, it’s just about fewer options.

Headspace’s first lesson on focus (my favourite meditation app)? Same drink every morning. Fewer choices, more clarity.

Startups spiral when every meeting ends with “why don’t we also try…?”
Product teams stall when they chase every shiny use case.

Even AI gets better with constraints—tell it which “bowl” to search in, and it stops chasing ghosts.

Prioritization starts before the choice. It starts with cutting down what’s on the menu.