Top management might care after all
I lived through the exact moment when top management finally understood we were becoming a data business.
Before: "We need better dashboards for every department"
After: "Which business transition can we dominate with data?" The transformation was immediate….
No of course it wasn’t! No one got it at first.
Persistence was needed, but luckily, great managers know when to push and when to fold.
They pushed.
Everything changed.