Thinking about data helps to think about decisions

but it ain't fun at all.

I just started to analyze our products usage statistics, going through tons of user interactions, clicks, views, everything we collect - all in the mission of understanding what features we could build to deliver more value with our product.

However, as I was going through the data, I realized I could make my life easier by creating new data! At first I didn’t want to stop my analysis, but then I spent an hour refining the data we collect.

And suddenly, I started to see patterns in the new data that I would’ve missed otherwise.

It pays off to spend time with making data, not just with analyzing it.