Sunset more often

I’m contemplating sunsetting one of my newsletters. But I have reservations.

For one, I’ve been writing it for over a year.

There are hundreds of subscribers.

And I started it for a reason.

Do you know what all of this is? Sunk cost. And yet, I’m still struggling.

What helped me get clarity was going back to the Peter Drucker question: “Would I get into this project if I hadn’t already?” (the answer is no), and “Would you start this project, if you could do something different about it?” (again, the answer is no).