More ideas, more success
Most teams generate just enough ideas to fill their pipeline. At MAIA, we aim for 10x the number we’ll actually implement.
Why? Because we don’t know which ideas will work. More ideas mean more experiments. More experiments mean more chances to succeed. It’s not about capacity—it’s about exploration.
Cutting ideas too soon assumes certainty. But innovation comes from the unexpected, the thing that didn’t look promising until you tried it. Without volume, you never get there.
The best ideas survive because they’re tested, not because they were obvious from the start.
