It sure feels a lot like the machine learning and AI world right now.
The problem is, in 2018, teams betting on plain vanilla would bet on the losing side and would need to uproot everything in 2020. Being inside a standard war isn’t fun for anyone but the winning side.
There are no best practices emerging because they are tied to standards and technology.
Watch out, and stay vigilant if you don’t want to end up on the losing side.


