How do I extract value from my data?
This question is a trap. It lures you into thinking there is a fixed amount of value inside your data.
And that you can extract it in the first place.
And that it is a simple operation.
That you can easily see whether your data is worth something or not.
On the other hand, “What can I build that’s useful to my customers and that uses data?” opens up opportunities. Limitless opportunities because you can always do better for your customers. If you keep on asking this question, a value will emerge that is far bigger than what you think is locked inside your data.